Design Inspiration from Rapid City: Americana, History & Quirky Charm
Rapid City isn’t the first place that comes to mind when you think “design-forward,” but that’s exactly what makes it so compelling. It’s a study in contrast—historic details and rugged surroundings, quirky Americana and stoic patriotism. There’s a story here that unfolds not through furniture showrooms or high-end boutiques, but through landscape, culture, and the wild blend of heritage and eccentricity that defines the Black Hills region.
A Grand Entrance: Hotel Alex Johnson
Built in 1928 and still oozing with character, the Hotel Alex Johnson blends Tudor Revival architecture with Native American and Germanic influences. Inside, it’s all timber beams, wrought iron details, stone fireplaces, and rich, moody color palettes. This hotel doesn’t shy away from drama—and you shouldn’t either. Bring a little of its vibe home with Navajo-inspired textiles, weathered wood finishes, and oversized iron hardware. Bonus points for adding something ghost-adjacent (legend has it the hotel is haunted). Check rates at the Alex Johnson Hotel on Expedia. Looking for more places to stay? Check out my guide, Where to Stay in Rapid City: The Best Hotels by Neighborhood.
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The Kitsch Capital: Wall Drug
Wall Drug is a sensory overload in the best way. With its oversized jackalope statue, endless photo ops, and old-timey storefronts, it’s like stepping into a theme park designed by your eccentric uncle. It’s also a masterclass in Americana: hand-painted signs, vintage wood paneling, western murals, and a whole lot of buffalo plaid. This is where design turns playful. Take the hint and go bold at home with nostalgic signage, enamelware, and a few unapologetically kitschy prints. Looking to visit? Check out a great three-day Rapid City itinerary here.
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Monumental Minimalism: Mount Rushmore
Sure, the scale is massive—but Mount Rushmore’s design impact lies in its restraint. Clean lines, monochrome stone, and the quiet drama of human faces carved into granite. It’s a stark contrast to the exuberance of Wall Drug, which makes it even more powerful. Channel this vibe with oversized black-and-white photography, stone-inspired textures, and strong silhouettes. Keep it simple, but impactful.
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Bringing It Home
Rapid City is a reminder that design isn’t always curated. Sometimes it’s loud, sometimes it’s weathered, sometimes it’s unexpectedly elegant. Whether you’re drawn to the dark elegance of the Alex Johnson, the wild charm of Wall Drug, or the stoic beauty of Mount Rushmore, there’s inspiration to be found in every corner. Especially the weird ones.
